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The First Alaska Cycle Philippines 2014

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared-up for three days of thrilling bike action last May 16 to 18 with the kick-off of the Children’s ride last May 17 and May 18 for the adults at Bonifacio Global City.

The event catered to cyclists of all ages and abilities with different categories like the Tricycle Ride specially designed for young kids between ages 2 and 5, the Junior Challenge which was a more challenging category designed for older children where they rode as fast as they can within 30 minutes, and the Foldies Community Ride which catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out” event, meaning there were no winners but just plain fun that promoted the participation, good health and an active lifestyle.

Day 1 Children's Ride (photo by Alaska Cycle Philippines)

Day 2 Adults Ride (photo by Alaska Cycle Philippines)

"We are excited to continue an active year of Alaska Sports with the launch of the three events: Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly 2 out of 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly 3 out of 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.

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