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Quanta Paper's R3Run for Sustainability

When business is linked to social conscience, seldom consumers appreciate the connections. But there is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to balance these two opposing principles. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation president & general manager Steven Leung.

Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.

What: Quanta Paper Corporation's R3Run: Reuse, Reduce, Recycle Run for Sustainability

When: 10 August 2014 Sunday, 4:30 AM

Where: Bluebay Walk, Metropolitan, Pasay City

Advocacy: Proceeds of the event will support the Company’s continued social responsibility efforts.

Distance, Registration Fees and *Inclusions:

  • 1K - Php 250.00**

  • 4K - Php 250.00**

  • 8K - Php 250.00**

  • 12K - Php 250.00**

**First 2,500 students who register can avail a Php 150.00 discounted rate.

*Race kit includes: Race bib w/Baggage tag, Running shirt, Product give-aways, Finisher's Gift pack

Finisher's gift pack inclusions
Registration Centers (05 Jun to 25 Jul, 2014, every Thursday to Sunday from 12NN to 8PM only):

  1. Runnr Store - BGC, Trinoma

  2. Toby's Sports Store - Shangri-la, Robinson's Place Manila, SM Mall of Asia

The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.

Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.” He explained.

Assembly and Gun-time

Actual Race Shirt and 8K Bib

Activity Area
The activity and program venue will be inspired by an EcoVillage theme. It will showcase some of the best environmental photo exhibits and social efforts both by the Company and by its invited partners. The Company will also have a photo exhibit on how hygienic tissue is produced from waste paper to its finished product.

There will be games and other interactive activities within the EcoVillage, all focused on environmental stewardship. The Company will also build a Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who gave their lives fighting to protect and preserve the Philippines’ natural resources.

Booth Highlights

Top 3 Finisher's Medal and Cash Prize
Race Route:

General Race Guidelines:

General Race Guidelines
Participants will range from students, government officials and employees, artists and TV personalities, corporate partners and green advocates. Part of the participants is Jasmine Curtis-Smith, the Company’s brand endorser for its new sanitary napkin product.

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