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Reverse (the Bad) Run

The growing consciousness for the third sector has led to the increase in the demand for individual inclusion in conservation work through financial support as well as through volunteer opportunities. A fair share of these appeals has been made by students. However, due to numerous considerations such as schedules, safety, technical know-how and the like, accommodating these requests has been difficult. Despite of this WWF is motivated to serve this demand, but in lieu of on-ground activities a program grounded on education and geared towards the student audience is to be implemented.

Students of the Earth, Reverse the Bad (Reverse the Bad for short) is a membership program designed specifically for the youth. It provides students with the opportunity to partake in WWF conservation efforts. WWF aims to empower, educate and instill the notion of investing in their future which may translate into more sustainable choices. As a member, students are entitled to regular areas of dialogue, exclusive invites to forums, discounts from partners, membership card, etc. To encourage youth participation, WWF deems it crucial to introduce the program through a customary yet unique enrolment activity.

WWF Reverse Run 2012

The running craze has proved to be an effective method of inciting support. In keeping with this fad and including our own creative take, WWF is to launch the Reverse the Bad student program through a Reverse Run on 22 July 2012 at SM Mall of Asia. As suggested by its name, part of the run will be done in reverse – wherein participants will backpedal through the course. An apt execution, it symbolizes our ability to confront the present environmental state by looking back and moving forward. The first of its kind in the Philippines, and possibly within the region, the activity is expected to receive considerable media attention.

What: World Wildlife Foundation's Reverse Run

When: 22 July 2012 Sunday, 5:00AM

Where: SM Mall of Asia

Beneficiaries: Reverse the Bad Student Program and WWF’s other programs on environmental sustainability, biodiversity conservation, and climate change adaptation.

Distance* and Registration Fees:

    3K - Php 500.00

    6K - Php 500.00

    12K - Php 600.00

*First 200-meter of each distance will be ran backwards

Registration Centers:

Chris Sports - SM Mall of Asia, SM Manila, Glorietta 3

Skechers Stores - Trinoma, Market! Market!, Festival Mall Alabang

Singlet Design:

For more information, please call: (02) 822-2568 or send an e-mail to: You may also log-on to

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