Alaska Milk Held the Country's Biggest Football Tournament

All roads lead to the Ayala Alabang Country Club in Muntinlupa when Alaska Milk held the biggest and most eagerly awaited football tournament in the country the 2014 Alaska Football Cup last weekend of November 29 and 30. Football players of all ages, from as young as six years old, participated in this annual event organized by Alaska Milk.

The annual Alaska Football Cup is the one football tournament that young players from all over the country look forward to every year.

Teams representing schools and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila participated.

The annual football event, which started in 1995, helds its 19th edition this year with over 300 teams of more than 4,500 players competing in the different categories. The two-day event was played over more than 750 seven-a-side games, in 30 football fields, and was officiated by over 120 game officials.

The Alaska Football Cup is one of the country's most successful grassroots development program in football.

Catching that ball from making a goal! #AlaskaFootballCup #TulaysaDonBoscoFC pic.twitter.com/XnLTVRniDt
— ALASKA Sports Hub (@ALASKAsportshub) November 30, 2014

Alaska believes that sports play an important role in instilling the value of determination, discipline, hard work, team work and sportsmanship among the youth. Sports help them achieve the “winning form” which is Alaska's goal for the children.

The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) revealed issues on health that are best addressed by adopting an active healthy lifestyle and by regular consumption of nutritious food such as milk. Programs such as the Football Cup reinforces Alaska Milk's thrust in promoting a healthy lifestyle not just by drinking milk but also by engaging regularly in physical activities such as football. Alaska seeks to engage all Filipinos, especially the youth, in sports.

It is in line with Alaska Milk’s program and dream to be part of the lives of more children in the Philippines and encourage these young champions to embrace a healthy and active lifestyle through football.

The tournament develops the athletic skills of participants to the fullest because they compete against athletes of the same age as well as physical and mental development.

Alaska does not just sell milk products. It promotes community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the 2014 Alaska Football Cup. Alaska promotes a healthy lifestyle, especially among children, through regular sports activities and proper nutrition.

For more information on the Alaska Football Cup please visit Alaska PowerCamp's website or follow on twitter: @ALASKAsportshub.