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Spartan Race Code Winners

Announcing our two (2) Atom Spartans, how cool is that?

After two (2) weeks, the Reebok Spartan Race code giveaway has finally concluded and we have two winners drawn via RaffleCopter.

The following Spartans will be showing their might in any open heat of their chosen US continental 2014 Spartan race.

Let's give them a Spartan battle cry, ha-ooh! ha-ooh!

As for everyone else who did not win but are still itching and want to push-on and experience the glory of a Spartan Race, do drop me an e-mail, direct message or a private message and I will be happy to give you a separate code that will entitle you for a 10% registration discount on any 2014 Spartan Race.

You will understand at the finish line!
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Alaska Milk's Lastimosa Joins the Jr. NBA Camp in Vietnam

Alaska Milk Power Camp Director and Philippine basketball legend Jojo Lastimosa joins the National Training Camp of the Jr. NBA Presented by Dutch Lady Vietnam to be held July 13 to 15 at Ho Chi Minh City, Vietnam. Dutch Lady and Alaska Milk Corporation are both under the Friesland Campina family.

Lastimosa will be the lead assistant coach of basketball operations specialist for NBA Asia Chris Sumner who will run the camp.

"It’s a great opportunity for me to be able to share my knowledge of the game once again not only with my countrymen but now outside of Manila. I'm not only representing Alaska Milk, I'm also representing the Philippines. I'm aware that we have Filipino players playing for Vietnam but being able to teach there firsthand is awesome," said Lastimosa.

"My role in Vietnam will be the same as in the Jr. NBA in the Philippines. I will help organize the camp and teach the local coaches on the skill stations. The objective is the same in all Jr. NBA camps: to find the best 10-14 year old players. But the most important part really is making the Vietnamese aware of how beautiful this game of basketball is," said Lastimosa.

The NBA’s international youth development program aims to promote participation in the sport of basketball, improve child fitness and teach the public the importance of proper nutrition especially of drinking milk.

Here in the Philippines, Alaska continues their partnership with Jr. NBA to help young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle by engaging regularly in sports activities and through proper nutrition. Under-nutrition also remains to be a public health concern affecting nearly three out 10 children. Alaska recognizes the need of Filipino children for proper nutrition. According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.

In the camp held in the Philippines Lastimosa drew from his personal experience as a former national basketball player and professional to teach the participants how to become not just the best basketball player but the best person that they could be.

The basketball clinics in Vietnam have already selected the top 40 boys and 24 girls, aged 10 to 14, who will participate in the National Training Camp. The camp will be attended by Boston Celtics center Kelly Olynyk who will teach the game in the NBA Cares community outreach. The camp covers a three-day intensive training schedule and will culminate in the selection of 14 boys and girls who will be named as the inaugural 2014 Jr. NBA Presented by Dutch Lady Vietnam All-Stars.
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Splash 'n Dash Aquathlon 2014 Leg 2

The Splash 'n Dash aquathlon leg 1 proved to be successful both for the beginners and seasoned Aquathletes, and this coming August, the 2nd leg will be staged in yet another exciting series that will once again promote friendship, camaraderie, sportsmanship, and up the ante in health and wellness. Sports partners and companies will also be in service to promote their products and cater to the needs of the Multisports community.

Read more about the event details below:

Splash ‘n Dash Aquathlon was born from the successful turnout of KTT goes Aquathlon in May 2011. Its main purpose is to promote friendship, camaraderie, sportsmanship, fitness, health and wellness. To help Multisport wannabes to level up and help them transition to become multi sport athletes with ease. Splash ‘n Dash Aquathlon is designed to cater newbie aquathletes but welcomes seasoned ones as well.

With these in mind, we’ve come up with a three legged series form of Aquathlon event. These series will determine the progress of each participant, that’s why we encourage every participant to complete the series.

The 1st leg of Splash ‘n Dash 2014 Aquathlon event was held last April 6, 2014 at La Stanza Marikina City. Registration fee includes the following: swimming cap, race bib, collectible medal, event drifit shirt, snacks, button pin etc. The event was divided into two categories; Kids category with a distance of 100 meters for the swimming and 1 kilometer run, the Adults category with a distance of 400 meters swim and 3 kilometers run. Participants were divided into waves to prevent overcrowding. Top three Kids category finisher won a trophy and sponsored items as well as the Top three Male and Female. The event was a success!

On August 10, 2014 marks the 2nd Leg of Splash ‘n Dash 2014 Aquathlon Series with a distance of 150 meters swim and 1.5 kilometers run for the Kids category and 600 meters swim and 5 kilometers run for the Adult category. Race kits are inclusive of the following: Swimming Cap, Race bib, Event Shirt, Collectible Medal, Breakfast by La Stanza, Photo-booth souvenir and other freebies from sponsors. Also, a part of registration fee will be donated to our chosen charity.

What: Splash 'n Dash 2014 Aquathlon Series Leg 2

When: 10 August 2014 Sunday, 5:00 AM

Where: La Stanza, Marikina City


  • Kids: 150-meters swim, 1.5km run

  • Adults: 600-meters swim, 5km run

  • # of participants: limited to 250 (kids and adults)

  • Registration Fee: Php 1,100.00

Registration form
Registration (starting May 18, 2014):

  1. Secured online registration via

  2. Bank Deposit:

    • Banco De Oro, Concepcion Marikina Branch

    • Account Name: Cristobal dela Cruz

    • Savings Account #: 0003-3040-5020

    • E-mail the scanned/photocopy/photocapture of registration form and deposit slip to:


  1. Swimming Cap

  2. Race bib

  3. Event Shirt

  4. Collectible Medal

  5. Breakfast by La Stanza

  6. Photo-booth souvenir

  7. other freebies from sponsors

Event shirt

  • Top 3 Male Finishers (Adults)

  • Top 3 Female Finishers (Adults)

  • Top 3 Male (Kids)

  • Top 3 Female (Kids)

  • Top 3 per wave

  • BIGGEST TEAM delegation


Map going to La Stanza

La Stanza Entrance

25-meter lap, 8-lanes pool

Details for the 3rd Leg will be posted after the 2nd Leg of Splash ‘n Dash 2014 Aquathlon Series. You may also visit RunningAtom's race account about the first leg on this link.

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Introducing The New Nike Free Trainer 5.0

Evolved for modern cross training, the new Nike Free Trainer 5.0 maximizes natural motion with fingerprint-inspired design concept.

Men's training has evolved and so has the modern athlete. Nike ushers in this new era of training with the new Nike Free Trainer 5.0, designed to the specifications of athletes looking for a versatile, evolved training shoe.

Designers crafted the new 2014 Nike Free Trainer 5.0 with versatility across strength and cardio training top-of-mind. For the first time, the outsole features hexagonal flex grooves to help athletes move naturally and be more agile. An anatomically-shaped heel promotes greater control and the adaptive fit allows for a comfortable, customized lockdown fit.

Nike Free Trainer 5.0 outsole

Hexagonal flex grooves

At 9.9 ounces (men’s size 10) the shoe’s upper is lightweight without compromising strength and durability. It features a breathable upper composed of a fingerprint-inspired pattern. The shoe can be used for both indoor and outdoor workouts.

The new Nike Free Trainer 5.0 is now available at and select retail locations.

To know more about the Nike Free 2014 Line, please visit

Jon Jones in his Nike Free Trainer 5.0

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Exercise Addiction

Article contributed by: Claire Best

fatigued running girl
Photo credit: Addiction Treatment Magazine
Any runner will know the thrill of winning a race, running that bit further or improving your time. These achievements are what keep us going. They’re what make us push our bodies that bit further to meet our goals. However, when does this drive and passion turn into an unhealthy obsession? Exercise addiction, although rarely taken seriously, can ruin people’s lives as much as any drug addiction and can also damage the body just as much.

Do I have an exercise addiction?
Exercise addiction is exactly that: an addiction to exercise. Although exercising is a great habit to get into and has many health benefits, as with most things, too much of anything can be detrimental to your health. Over-exercise can cause a number of physical problems, including muscle tears, joint pain and the loss of muscle mass. Amongst women it can even result in the loss of their periods, which can affect fertility. Mentally, being addicted to exercise can take over your life. If exercise is dominating your every thought, disrupting your regular routine and damaging relationships with friends, family and partners, you may have an addiction to exercise. Over exercising often goes hand-in-hand with an eating disorder, for example, Anorexia Nervosa, as the obsessive mentality surrounding numbers and critiquing your body are extremely similar.

How do you treat exercise addiction?

The first step is realizing you have an addiction to exercise. Often, addiction is deceptive and will often cause the individual to be in denial. Therefore, simply by recognizing your behavior isn’t normal is a huge step in the right direction. Once this has been established, visit your doctor. Exercise addiction can be hard to treat because the activity itself doesn’t involve a substance and is usually incredibly good for us. However, your doctor will ask you to refrain exercising for a period of time until your life has achieved some normality and balance again. You may also have counselling to get to the root of the problem and find out why you feel the need to compulsively exercise.
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Under Armour's First Flagship Store in Manila

Press Release:
MANILA, Philippines – Under Armour, the leading performance and innovation brand, has recently celebrated the expansion of its international footprint into the heart of the Philippines. The launch is highlighted by the introduction of a retail store that opened on Bonifacio High Street (BHS) at Bonifacio Global City, Taguig, Manila.

At the ribbon-cutting ceremony were star Piolo Pascual, of the upcoming show Team U, Taguig City Mayor Lani Cayetano, and representatives from Under Armour USA who passed along a few words through Charlie Maurath, President of Under Armour International. “We are leveraging our domestic momentum to build a long-term and impactful global presence,” said Maurath. “The Philippines is an important market for our brand. Athletes in Manila and the surrounding areas are passionate about sports and we’re dedicated to offering them innovative products that will give them an edge.”

The Under Armour flagship branch at BHS employs striking architectural and interior designs, underscoring the innovation and technology engineered into Under Armour’s performance footwear, apparel, and equipment. The store’s interiors with wood accents, cement floors, and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s signature ethos of gritty determination, passion, and will.

The Hero Zone stands out in the store as it houses Under Armour’s Alter Ego line, which features Marvel and DC comics-inspired innerwear designs. The Footwear Zone also grabs a lot of attention with Under Armour’s innovative and attractive performance footwear on display.

Featured products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment available immediately include Under Armour Speedform™ RC – the revolutionary running shoe that employs the world’s first seamless heel cup – and UA HeatGear Sonic, UA HeatGear Flyweight, Coldblack®, and Under Armour Compression from the apparel range.

In Southeast Asia, the brand is currently available at select retail stores in Singapore and additional expansion in the region is planned throughout 2014 and 2015.

Singapore-based Triple Pte. Ltd. is the exclusive distribution partner for Under Armour in Southeast Asia.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel, and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at
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Under Armour Story Timeline

Even as a kid, Kevin Plank had a passion for sports and the spirit of an entrepreneur. So it makes sense that he was just a college student-athlete when he was struck with the idea that would eventually launch Under Armour and change the way athletes around the world dress forever.

Kevin Plank, Under Armour Founder

1996 - 1998: It All Started with an Idea

In 1996, Kevin Plank, a 23-year-old former University of Maryland special team captain, turned an idea born on the football field into a new industry that changed the way athletes dress forever. Back in his playing days, Plank hated having to change his sweat-soaked cotton T-shirts over and over again during two-a-days. Knowing that there simply had to be something better, he set out to create a solution.

Plank named his new company Under Armour, and after extensive research on the athletic benefits of synthetic fabrics, he designed the first Under Armour® HeatGear® T-shirt, which he named the #0037. Engineered with moisture-wicking performance fibers, the shirt helps keep athletes cool, dry, and light in the most brutally hot conditions.

Working from his grandmother’s basement in Washington DC’s Georgetown neighborhood, he traveled up and down the East Coast selling his revolutionary new product out of the trunk of his car. By the end of 1996, Plank made his first team sale, and Under Armour generated $17,000 in sales.

In 1997, Under Armour introduced the now-famous ColdGear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then the AllSeasonGear® line, which keeps athletes comfortable between the extremes.

By the end of 1998, Under Armour outgrew grandma’s basement and moved to an all-new headquarters and warehouse in Baltimore.

1999 – 2001: Defining Authenticity

In 1999, Under Armour played a supporting role in one of the year’s most-talked- about movies. Plank and his team signed on to supply product for the Oliver Stone film Any Given Sunday starring Al Pacino and Jamie Foxx. In the film, the football team wears Under Armour apparel and accessories in key scenes.

Realizing the incredible opportunity to leverage the exposure from Any Given Sunday, Plank bet big and bought his first print ad in ESPN the Magazine. A risk at the time, the move paid off, generating awareness and a $750,000 increase in sales. For the first time since starting Under Armour, Plank officially put himself on the payroll.

Over the next two years, the Brand formed relationships with key retail partners and professional sports leagues [including Major League Baseball, the National Hockey League, and the Baltimore Marathon.]

2002 – 2005: Will You Protect this House?

In 2002, to support its continued growth, the Brand moved its global headquarters to an old soap factory in the Tide Point section of south Baltimore located on the historic Inner Harbor.

With word-of-mouth growing every day, the Brand bet big again and launched its first-ever TV campaign. In 2003, the legendary Protect This House® TV commercial featured former University of Maryland football standout Eric “Big E” Ogbogu and a group of young athletes bringing the Brand’s voice and overwhelming passion to life in a way no one had ever seen before. Protect This House® became a rallying cry for athletes everywhere, it established the Brand as the authentic voice for the next generation, and it officially made Under Armour a household name.

Under Armour officially launched its women’s line, UA Women, in 2003. In 2004, the brand introduced lines specifically for boys’ and girls’ and Outdoor athletes. Under Armour Golf was introduced in 2005, and, in the same year, Under Armour signed its first all-school deal with Plank’s alma mater, the University of Maryland.

On November 18, 2005 Under Armour went public and became the first US-based initial public offering in five years to double on its first day of trading.

Less than 10 years after its launch, Under Armour ended the year with $281 million in revenue.

2006 - 2010: I Think You Hear Us Coming

In 2006, Under Armour set its sights on dressing the athlete from head to toe.

A new campaign, Click-Clack® launched the brand into the footwear business through the introduction of its first line of football cleats and the Brand captured a 23% share of the market in just the first year. On the heels of this enormous success, the Brand expanded its cleat business to include baseball, softball, and lacrosse cleats.

In 2008, after nearly 12 years of providing technically advanced performance accessories and apparel, and less than two years removed from its foray into cleated footwear, Under Armour revealed its highly anticipated line of performance trainers marking its official entry into the athletic footwear market.

This period also marks the beginning of key additions to Under Armour’s elite roster of world-class athletes, including future NFL Hall-of-Famer Ray Lewis, gold medal skier Lindsey Vonn, MMA World Champion Georges St-Pierre, and Brandon Jennings, the first US basketball player to go straight from high school to a European professional league. But that was just the beginning. By the end of 2010, the Brand added the most accomplished Olympian of all-time and Baltimore native Michael Phelps, two-time Super Bowl MVP Tom Brady, and a young tennis phenom named Sloane Stephens.

In the midst of launching new product lines and new athlete partnerships, Under Armour also opened its new European headquarters in the old Olympic Stadium in Amsterdam and built its first branded-retail store in Annapolis, MD.

In 2010, on the biggest stage in college football field, the Under Armour-sponsored Auburn Tigers won the 2010 BCS Championship game, led by future Under Armour athlete and NFL Rookie of the year Cam Newton.

2010 ended with a truly incredible financial milestone as Under Armour surpassed $1 billion in annual revenue almost quadrupling revenues in a five-year period.

2011 - 2013: I WILL

Over the years, Under Armour has made significant strides in establishing a strong presence outside of the US. Through on-field partnerships with elite professional teams and players, the Brand gained enormous traction with athletes in Japan, Europe, Canada, and Latin America. The international footprint skyrocketed in 2011 when Under Armour opened its first-ever brand store in China and became the official technical partner to Tottenham Hotspur of the Barclays Premier League. The Tottenham Hotspur partnership is Under Armour’s largest individual team deal to date.

The official Tottenham Hotspur Under Armour shirt

2011 is the same year the Brand ended a long-running feud with one of its biggest enemies: cotton. After years of declaring, “Cotton is the Enemy,” Under Armour further cemented its reputation for relentless innovation by developing Charged Cotton®, a line of cotton apparel that dries fast and performs. From Charged Cotton came Charged Cotton Storm, which gives athletes the same quick-drying cotton with revolutionary water-resistant technology.

In the summer of 2012, on sports biggest international stage, Michael Phelps cemented his legacy as he became the most decorated Olympian off all time by winning seven medals and increasing his medal total to 22 including 18 gold medal performances. In January of 2013, Ray Lewis capped off his career as one of the game’s best ever-defensive players by leading the Baltimore Ravens to their second Super Bowl ring.

In February 2013, 17 years after that first moisture-wicking T-shirt, Under Armour innovation took center stage once again with the launch of the all-new Armour39™, the first-ever performance monitoring system that measures what matters most to an athlete: your WILLpower™.

In college, Kevin Plank had an idea to help football players get better. Today, with revenue more than $2 Billion, the Brand is widely recognized as a global leader in performance footwear, apparel, and accessories, and its commitment to making all athletes better drives its never-ending dedication to building tomorrow’s next great innovation.

Jose Pedro Fuenzalida, Colo Colo Football Club Midlfielder, raises his arms in celebration during a game. Under Armour designs and develops match kits and training apparel for the Colo Colo team and replica products for supporters in Chile and throughout the world.

Kevin Plank and Under Armour

From fabric stores in Maryland to trips to the garment district in New York City, Plank searched for the best performance fabric.

After finding the right blend of performance fabrics Plank created his prototype T-shirt, and launched Under Armour in his grandmother’s basement in Washington DC’s Georgetown neighborhood. But truth be told, he was hardly ever there. Instead, Plank was on the road, visiting locker rooms across the country to introduce athletes and equipment managers to something they’d never seen before — a tight-fitting, moisture-wicking T-shirt that supports your muscles and regulates your body temperature.

Plank started selling shirts out of the trunk of his car, and eventually the world took notice. Seventeen years later, Under Armour is a multi-billion dollar global brand and the maker of the most innovative performance footwear, apparel, and accessories in the world.

Empowering Entrepreneurs

Just as his passion for sports fuels his drive to make all athletes better, Plank’s passion for entrepreneurship has helped him empower young businessmen and women around the world to follow their dreams and turn their ideas into incredible businesses. Plank is an active supporter of the University of Maryland’s Robert H. Smith School of Business and Dingman Center for Entrepreneurship. He’s a member of the University’s Board of Trustees and has played an essential role in the development of an endowment fund that the Dingman Center uses to invest in viable startup businesses.

In 2006, he launched the Cupid’s Cup Business and Innovation Competition and Showcase, which is named after the Valentine’s Day rose business Plank started as an undergrad at Maryland. This fast-growing initiative encourages young entrepreneurs to compete for a chance to build their businesses. Plank is also a prolific speaker at organizations and universities throughout the country.

Giving Back

Plank’s commitment to the Maryland community is reflected in Under Armour’s ambitious Give Back initiatives and his personal work with local organizations. He currently sits on the Board of Trustees of the University of Maryland, Start Up America, National Football Foundation, the Board of John Hopkins Medicine, and the Greater Baltimore Committee among others.

Through the Give Back initiative, Under Armour supports countless community organizations and remains committed to improving the city it calls home. The Brand and its thousands of team mates extend their resources, products, and time to help more than 20 Baltimore community empowerment organizations. Plank and Under Armour launched WIN Baltimore, an all-new initiative designed to spark social change in underserved communities in Baltimore.

Restoring a Legacy

Driven by another of his passions, horse-racing, Plank purchased historic Sagamore Farm in 2007 with a long-term plan to restore the facility and bring the tradition and legacy of winning thoroughbred racing back to Maryland for good.
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Race to the Top Vertical Run

GT Race to the Top Vertical Run is the tallest single tower vertical run in the Philippines. In the tradition of well-known vertical run events like the annual Empire State Building Run-up, GT Tower Race to the Top Vertical run will surely appeal to the growing numbers of Filipino runners who are now levelling up and getting tired of the usual road race. At least 1,000 participants are expected to join and take on the challenge in running up the 46 storeys or almost 1,000 steps of GT Tower International.

The run will basically start from the ground floor about 100-meters from the entrance of the stairway up to the 46th floor. The participants will be released in batches of about 20-runners and the three (3) fastest Male and Female finishers to reach the 46th floor will be declared as Top 3 winners for each category.

What: GT Race to the Top Single Tower Vertical Run

When: 22 June 2014 Sunday, 6:00 AM

Where: GT Tower International, Ayala Ave., Makati City

Distance, Categories, Registration Fees and Inclusions:

  • 1,000 steps over 46 Storeys Single Tower Building

  • - Open Category (Male & Female) - amateur participants who have at least experienced running short distances such as 3K or 5K

  • - Elite Category (Male & Female) - experienced runners or triathletes who have already participated in long distance runs like the 21K or full Marathon

  • *Php 500.00 - Race bib, Singlet, and Tap card (to be returned after the race)

*10% off for minimum group registration of 5 members

Registration Period: May 8 to June 20, 2014

Registration Procedure (Click image below to enlarge):

  1. Pay registration fee as indicated above

  2. Fill-out registration form and waiver

  3. Send e-mail and attach medical certificate and registration documents to: or

  4. or Submit registration documents and medical certificate at: G/F Lobby, GT Tower International, Ayala Avenue cor. H.V. Dela Costa St., Makati City.

Click the two images below to download Registration and Waiver Forms

Gun Times:

  • 6:00 AM - Assembly time

  • 6:30 AM - Check-in time

  • 7:00 AM - Gun-time

  • Cut-off time - 2-hours

Race Venue and Singlet Design:


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The First Alaska Cycle Philippines 2014

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared-up for three days of thrilling bike action last May 16 to 18 with the kick-off of the Children’s ride last May 17 and May 18 for the adults at Bonifacio Global City.

The event catered to cyclists of all ages and abilities with different categories like the Tricycle Ride specially designed for young kids between ages 2 and 5, the Junior Challenge which was a more challenging category designed for older children where they rode as fast as they can within 30 minutes, and the Foldies Community Ride which catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out” event, meaning there were no winners but just plain fun that promoted the participation, good health and an active lifestyle.

Day 1 Children's Ride (photo by Alaska Cycle Philippines)

Day 2 Adults Ride (photo by Alaska Cycle Philippines)

"We are excited to continue an active year of Alaska Sports with the launch of the three events: Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly 2 out of 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly 3 out of 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.
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White Flower Run: Takbo ng Kaunlaran

Filipinos are known to be hardworking and resilient. Against all odds, they work together in order to move together. What we need to do is to utilize our full potential. Filipinos can look forward to a brighter tomorrow, once they know what we can truly achieve through our own means.

White Flower rebrands itself as a sports liniment providing comfort and quick ease of pain better than any other product in the market. To begin, WF will be challenging participants with a – 21K Race and side events 16K, 10K and a 5K.

What: White Flower Embrocation's Takbo ng Kaunlaran

When: 17 August 2014 Sunday, 3:30 AM

Where: Bonifacio Global City

Distance, Registration Fees and *Inclusions:

The 21K is not the usual 21K race. There are special awards waiting for the individual and for the team. Individual participants can get a chance to win not just the over-all awards but also:

  1. 2KM Challenge – be the first to reach 2KM

  2. 5KM Challenge – be the first to reach 5KM

  3. 10KM Challenge – be the first to reach 10KM

  4. 16KM Challenge – be the first to reach 16KM

  5. King and Queen of the Hill – be the first to climb up Kalayaan Fly-over

Special Awards Mechanics:

  • There will be special signages once you approach the 21K special race marks.

  • Marshal will hand over the special mark medal for the participant who claims it first.

  • Once the special mark medal is handed over to the participant who reaches the mark, other participants cannot claim it anymore.

  • 21K Participants can only get one Special award.

  • 21K Participants who won a special award must complete the whole race to claim there prize.

  • Special award winners must turn over the medal at the finish line with the finish line judges and have their names recorded at the winners booth.

  • Participants will win special prizes from their specially marked awards.

  • In case of disputes participants must prepare a written report against other participants and must be signed by the race director. There will be a corresponding dispute fee of Php 500.00.


Registration Centers:

  1. Online via Dragon Pay

  2. Chris Sports Market! Market!

  3. Chris Sports SM Mall of Asia

  4. Chris Sports SM Megamall

  5. Chris Sports SM North Annex

  6. Chris Sports Glorietta

Registration Promos:

Register 10 + 1 FREE

Get 10% discount on registration upon presentation of proof of purchase of Php 180.00 worth of White Flower embrocation.

Singlet Design:

Route Map:

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Reebok Spartan Race 2014 and Race Code Giveaway

Obstacle racing is becoming in-demand in many Country because of the much heightened adrenaline, muscle-burning, and the tough, heart-melting yet fun challenges of the course. One of these in-demand obstacle races since 2005 is the Spartan Race™ designed by eight ultra athletes with a simple goal of getting you off the couch, throw you in the mud and trails, and feed you one tough endurance event day that will be the adrenalin rush of your life.

Voted as the #1 obstacle race by Outside Magazine in 2012, the Spartan race obstacle course is designed to test your resilience, strength, stamina, quick decision making skills, and ability to laugh in the face of adversity. These unique obstacle courses will demand every ounce of your strength, ingenuity, and animal instinct.

If you have tried trail races, mud runs, tough mudder runs, or a warrior dash, it's time to step up to a more brutal Spartan Race obstacle course. You can tackle a Spartan Sprint, a Super Spartan, or even attempt a brutal Spartan Beast. Once you have metted yourself out from categories, challenge yourself more and check if you have the heart to graduate up to the Ultra Beast Marathon, an endurance race like NO other.

Recently, another exciting race was just announced that will host three race types and also for the Kids in one weekend -- the upcoming Hawaii Trifecta Weekend happening at Kualoa Ranch, island of Hawaii on August 16 to 17, 2014. So if you're planning a vacation, you may want to add this on your itinerary.

Spartan Race™, unfortunately is not yet available here in the Philippines, but as we all know, there are a lot of Filipinos and Challengers in many parts of the world, some of them have already experienced how to become a Spartan racer.

And to give my US readers (Filipino or not) a chance to join or redeem yourself on a Spartan race event, I am giving away TWO (2) FREE RACE CODES, courtesy of Mr. Dan Krueger of Spartan Race Inc., good for any U.S. 2014 Spartan Race.

The free race code entitles you to a free individual registration for any OPEN HEAT (non-confirmed start time) in any 2014 Spartan Race in the continental US (excluding Alaska and Hawaii) such as the upcoming Philadelphia Spartan Sprint at the Citizens Bank Park on September 20, 2014.

Other upcoming US Spartan races starting from July 2014 are (Schedule of races posted here may vary from the original. For complete and updated schedule, please visit the Spartan Race website:
  1. July 12 - Pennsylvania Sprint
  2. July 26 - Washington DC Sprint
  3. August 2 - Pac West Sprint
  4. August 9 - Boston Sprint and AT&T Park Sprint
  5. August 23 - Virginia Super
  6. September 6 - Tri-State New Jersey Super
  7. September 13 - SoCal Beast
  8. September 14 - SoCal Sprint
  9. September 20 - Citizens Bank Park Sprint and Vermont Beast World Championship
  10. September 21 - Vermont Sprint and Vermont Ultra Beast
  11. September 27 - Chicago Super
  12. October 25 - Sacramento Super and Carolinas Beast
  13. November 1 - Miller Park Sprint
  14. November 8 - Nebraska Sprint
  15. November 15 - Fenway Park Sprint
  16. December 6 - Malibu Sprint
Oh and by the way, do you know what shoe can handle any abuse a Spartan can give? Built Spartan strong and born from the trenches of Spartan races, the official footwear of the Spartan HQ is the Reebok All-Terrain Series, strategically designed with drainage ports that drain water quickly and easily and 360 degrees of traction to shed mud.

To know more about the Spartan race categories, click each of the following links below:
  1. Spartan Sprint
  2. Super Spartan
  3. Spartan Beast
  4. Ultra Beast Marathon
Now to qualify for the raffle, just follow the instructions and requirements from RaffleCopter below (be ready with your beasty/selfie workout photo). Acceptance of entry will run from 6:00AM of June 5 (GMT+8) until the 18th of June, 2014. Winners will be announced within 48-hours.

This is just a once-in-a-blue-moon opportunity from RunningAtom and Spartan Race Inc. so what are you waiting for? JOIN NOW!

a Rafflecopter giveaway

"Human beings are made up of flesh and blood, and a miracle fiber called courage." - George Patton

You will understand at the finish line!
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