Brooks Opens Its First Concept Store in Metro Manila

Known for its countless product and brand awards and almost unparalleled Corporate profile, Brooks - the world's number one running shoe brand in the US together with Sports Resources Inc. (SRI) opens its very first Running Concept Store in SouthEast Asia at the 3rd Floor of SM North EDSA.

1st Brooks Concept Store in SouthEast Asia

Unveiling the new concept store last 17th of October 2012, Brooks opened its shelves and displays with a wide selection of exclusive running shoes and apparels and features a complete range of running accessories that male and female runners need from head to toe including Moving Comfort sports bra, XTenex laces, Bodyglide anti-blisters, i-Pure sports and fashion energy accessories, and a lot more.

The formal opening of the Concept store was also graced by the Brooks ambassadors – Jennylyn Mercado (Celebrity TriAthlete), August Benedicto (70.3 Ironman top Filipino finisher), and the famous Top Biggest Loser of the Philippines Enrique Rafael "Raffy" Tan and Hazel Chua.

The concept store also featured its "Running Lab", a technically advanced system that determines one’s foot type using a footprint scanner and a high-speed video analysis used to help in the analogy of a runner's gait and stride to best recommend the right shoe for every customer.

Bringing more excitement to the guests and visitors were the fashion show that was also held at the activity area of the SM North EDSA annex, showcasing the best Brooks running gear from the footwear selection of the award-winning Brooks PureProject collection to the best apparel of the season.

“The Ghost, the Adrenaline, everything that has helped US athletes of all levels elevate their game and enjoy the sport more, we have now brought to the Philippines,” said Rodolfo S. Claudio, SRI president. “We, as always, are proud and pleased to give local athletes the best brands and the needed lift to help them perform better.”

Shoe Selections

Wide array of apparels

The Running Lab

Books, Nutrition, and accessories

*above photos courtesy of PRC Inc.

About Brooks
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster.

For more information, you may visit Brooks at the 3rd level of SM Annex in SM North Edsa or log on to brooksrunning.com.ph, brooksrunning.com and follow frequent brand updates on Twitter and Facebook.

More photos during the launch: