Reality bites, and in fact, recent figures released by the Food and Nutrition Research Institute (FNRI-DOST) say that breastfeeding rates are at 47 percent and more alarmingly, there are actually areas in the country that have breastfeeding rates of only 27 percent. That’s 7 out of 10 mothers who opt for infant formulas and other artificial milk substitutes.
Beauty, Brains and Breastfeeding together with UNICEF are looking to shift this mindset. “Filipina mothers aren’t keeping it real and we want to help change that,” says Iza Abeja, Executive Director of Beauty, Brains & Breastfeeding.
In keeping with the thrust to promote, support and protect the rights of the breastfeeding mother and child, BBB is organizing the Nurture Run, one of the biggest breastfeeding awareness initiatives in the country to date. More than 10,000 runners and breastfeeding advocates are expected to join Nurture Run.
Iza also shares that proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days. “All these initiatives will be carried out in strategic areas in the country specifically in disaster prone provinces,” notes Iza. “As the recent disasters in Tacloban, Bohol and Zamboanga have taught us, breastmilk can save lives.”
The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and Department of Health (DOH) in coordination with venue-host the Quezon City Government. “Our children deserve the most genuine form of care and nutrition they can get. Support breastfeeding and help us spread the word by joining the ‘Nurture Run.’”
What: Nurture Run - Awareness for Breastfeeding
When: 13 April 2014 Sunday, 5:30 AM
Where: Quezon Memorial Circle
Beneficiary: Initiate support in breastfeeding and establishment of public lactation stations
Distance, Registration Fees and *Inclusions:
- 3K - Php 450.00 - Bib and Nurture Run Shirt
- 5K - Php 450.00 - Bib and Nurture Run Shirt
*Group Registrations Discount:
- 25 to 49 Runners - Php 15.00 discount per Runner
- 50 to 99 Runners - Php 30.00 discount per Runner
- 100 Runners and up - Php 50.00 discount per Runner
- Online via NurtureRun.com
- Chris Sports Branches - 2/F Glorietta 3; 3/F SM North EDSA Annex; 2/F SM Megamall Bldg. E
About UNICEF
UNICEF is an agency of the United Nations devoted to serving the world’s children. UNICEF began providing assistance to the Philippines in November 1948. Since then, they have been partners with the Philippine government in protecting Filipino children.
UNICEF Philippines has more than 60 people working to promote and protect the rights of children. They aim to provide the best quality of life for every Filipino child through programmes that help them survive and flourish.
About Beauty, Brains and Breastfeeding
Beauty, Brains & Breastfeeding was established and registered at SEC in 2006. It aims to bring back the breastfeeding culture in the country and elevate the stature of breastfeeding and eradicate the misconception that breastfeeding is only for those who can’t afford formula milk.
In recent years, BBB has not only participated in the promotion of breastfeeding. We have also taken part giving support to mothers. Providing free breastfeeding counseling at evacuation areas and informal settlers vulnerable of displacements in times of calamities BBB is also an active lobbyist when it comes to the protection and implementation of legislations promoting breastfeeding.
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