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World A.I.D.S. Day Run Promo for RunningAtom Followers

With the worldwide observance of World AIDS Day on December 1, Pep Squad Events and Premiere condoms is bringing us the World AIDS Day Run 2015 on the 5th of December, 2015. The race will be held at McKinley West, Taguig City, 5:00 PM for the benefit of Positive Action Foundation Philippines Incorporated (PAFPI), The Love Yourself (TLY) group, and the Project Red Ribbon.

In support of this event, the followers of RunningAtom (either a subscriber of this blog or follower of any of its social accounts -- Facebook, Twitter, Instagram) are entitled to a registration fee discount at any of the registration centers below.

To avail of this limited promo, just drop me a message signifying your interest to run and together with your e-mail address (if you're a follower, then you'll know how to reach me), wait for the confirmation that will be sent to you, and present it upon registration. Deadline is up to December 3, 2015 only.

Registration Centers (until December 4, 2015 12:00NN - 9:00PM):
  1. Runnr Bonifacio High Street
  2. Runnr Alabang Town Center
  3. Toby's Trinoma
  4. Toby's Shangri-La Plaza
  5. Toby's Glorietta
  6. Online thru Premiere's website (until November 29, 2015 only)

For more about the race details, check out or visit and follow their social accounts (@premierecondoms).

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Stephen Curry and Oscar Winner Jamie Foxx Join Forces in New Under Armour Basketball Campaign for the Curry Two

Press Release

Philippines, 30 October 2015 – Global high-performance sports leader Under Armour, U.S. National Basketball Association (NBA) superstar Stephen Curry and actor Jamie Foxx team up again in a new campaign to launch the highly acclaimed Curry Two shoe from Under Armour. The first basketball shoe to feature a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two was first unveiled by Curry during his tour of Asia on the Under Armour Road Show on September 6 in Shanghai, China, and will be available at retail globally on 24 October 2015.

The new spot, created by award-winning agency Droga5 and entitled “Flash,” illuminates Curry’s unparalleled skill set, which continues to transform the game of basketball. Foxx provides a narrative that questions, “How long does it take to change the game of basketball?” The emphatic response is, “.4 seconds,” which is the amount of time it takes for Curry to release a shot, the fastest ever measured. Amidst explosions of light, sparks and smoke, Curry unleashes an array of moves in an explosive sequence, as Foxx narrates his journey to the top and his lasting effect on the sport.

The “Iron Sharpens Iron” Curry Two, the lead colourway for Stephen’s second signature shoe

“Stephen is a generational talent and through hard work and self-belief he’s doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world,” said Peter Murray, Vice President Global Brand and Sports Marketing, Under Armour. “This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball.”

The spot features the “Iron Sharpens Iron” Curry Two, the lead colourway of Stephen’s second signature shoe. Inspired by Stephen’s relentless commitment and dedication to make his teammates better through his play and leadership, the “Iron Sharpens Iron” Curry Two features a grey upper with a back layer of yellow that pops through perforated patterning, as well as a midsole with orange to yellow fade that incorporates detailed speckles to represent the forging of metal. Stephen’s motto, “Make My Teammates Better,” serves as the foundation for how Stephen mentally approaches the game of basketball. His strength and fortitude serves as a source of strength for his teammates and the team.Additional colourways of the Curry Two will release throughout the season.

Created with a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two is engineered for basketball’s next great game changer.

“The first time I put my foot in the Curry Two, I knew having Charged Cushioning through the whole shoe would be a performance difference-maker,” said Curry. “I’ve been wearing the Curry Two all summer in my workouts, and I'm excited that the design and performance of the shoe will not just enhance my game, but it will provide all basketball players with real innovation that works.”

Video still from “Flash”, the new campaign by Under Armour, Stephen Curry and Jamie Foxx to highlight Curry’s exceptional skills and to launch the Curry Two

Charged Cushioning® System

The full-length Charged Cushioning unit in the midsole absorbs impact and converts it into a responsive burst to enhance Stephen’s first-step and change of direction.

UA SpeedForm® Technology

The UA SpeedForm Technology upper moulds precisely to Stephen’s foot, providing free range of motion and strategic stability so he can stop and go, cut and change speed without restrictions. The perforated engineering in the UA SpeedForm keeps the Curry Two lightweight with durable breathability.

Locked in Stability & Control Technology

The Curry Two’s external heel counter also locks in the foot and eliminates sliding for a secure fit. The rubber outsole with an organic herringbone traction pattern offers supreme underfoot control and multi-directional grip of the court. External shanks in the arch and forefoot provide midfoot and lateral stability. A high abrasion skin on the toe tip increases durability to support Stephen’s quickness and change of pace.

“In the Curry Two, Stephen has freedom of movement, responsive cushioning and strategic stability,” says Dave Dombrow, Vice President of Design, Footwear and Accessories, Under Armour. “What makes Stephen great is that he plays the game like no one we've ever seen, and at any moment he’s going to do something on the court we didn’t think possible. We drew from that to build him a shoe that allows him to play untethered and unpredictable, while staying in complete control of his every movement and speed.”

Curry Two Availability

The “Iron Sharpens Iron” Curry Two will retail at Php 8,995.00 at the Under Armour Bonifacio High Street, SM Megamall and UP Town centre, and selected multi-branded stores of Tobys, Titan, Olympic Village and Planet Sports. Eight additional colour ways will be released over the rest of the quarter, up till Christmas.

Join in on the conversation by following @UABasketball on Twitter, @underarmourph on Instagram, and on Facebook at
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McHappy Day Stripes Run 2015: Run for a Cause with the Whole Family in Davao and Metro Manila

Press Release

Running for fun is guaranteed to make people feel good. Imagine how much better it would feel to know that running can also help Filipino kids in need learn how to read!

At McDonald’s, families can have fun and help other families at the same time through the McHappy Day Stripes Run. This year’s McHappy Day is bigger than ever as it brings the Stripes Run in two key local cities: People’s Park, Davao City on November 28 and in BGC, Taguig City on December 5.

Registration is now open! To join, simply fill-up the registration form available at select McDonald’s stores and online via, settle the registration fee, and claim the race kit right after.

Each race kit includes a McHappy Day shirt, McDonald’s red and white striped socks, stub for a free McDonald’s breakfast meal at the venue, and a race bib.

There’s a distance for every runner and every member of the family with 1K, 3K, 5K, and 10K categories. Exciting activity booths also await participants after the race as they celebrate a fun and fulfilling run.

Help Filipino kids learn and eventually love reading by joining the 2015 McHappy Day Stripes Run. Proceeds from the Stripes Run will be donated to ‘Ronald McDonald Read To Learn’, a flagship program of McDonald’s charity of choice, the Ronald McDonald House Charities (RMHC) Philippines.

Since 2002, RMHC has touched the lives of over 11 million children through its Ronald McDonald Read To Learn program. RMHC Philippines also celebrates its 20th year of making a difference this year.


1K / 3K / 5K / 10K

November 28, 2015 (Saturday)
People’s Park, Camus Corner Palma Gil Streets, Davao City

December 5, 2015 (Saturday)
34th Street Corner 9th Avenue, Bonifacio Global City

  • Catch Hamburglar 1K (8 years and below) – Php 400.00
  • Run Grimace Run 3K Children (15 years old and below) – Php 495.00
  • Run Grimace Run 3K Adult (16 years old and up) – Php 495.00
  • McDonald’s Family Dash 3K (2 kids under 15 years and 2 adults) – Php 1,500.00
  • Early Birdie 5K (16 years old and up) – Php 795.00
  • Ronald McDonald Challenge 10K (16 years old and up) – Php 995.00
  1. McDonald’s Greenbelt, Makati
  2. McDonald’s People Support, Makati
  3. McDonald’s Makati Ave, Makati
  4. McDonald’s Valero, Makati
  5. McDonald’s 32nd Street, Fort Bonifacio
  6. McDonald’s BGC Forum, Fort Bonifacio
  7. McDonald’s Park Triangle Mall, Fort Bonfacio
  8. McDonald’s Bench, Fort Bonifacio
  9. McDonald’s Forbes Town Center, Fort Bonifacio
  10. McDonald’s Eastwood, Quezon City
  11. McDonald’s Quezon Ave., Quezon City
  12. McDonald’s Katipunan, Quezon City
  13. McDonald’s ETON Centris, Quezon City
  14. McDonald’s Greenhills, San Juan
  15. McDonald’s Strata 100, Ortigas
  16. McDonald’s Tycoon, Ortigas
  17. McDonald’s Alabang, Muntinlupas
  18. McDonald’s Pontevia, Las Pinas
  19. McDonald’s Sucat Carita , Las Pinas
  20. McDonald’s Blue Bay, Manila
  21. McDonald’s Jose Abad, Manila
  22. McDonald’s Pioneer, Mandaluyong
  23. McDonald’s Marcos Highway, Marikina
  24. RUNNR BGC, Fort Bonifacio
  1. McDonald’s SM City Davao
  2. McDonald’s Damosa
  3. McDonald’s Matina Crossing
  4. McDonald’s Abreeza
  5. McDonald’s NCCC Mall
  6. McDonald’s Bajada
  7. McDonald’s Davao Pampanga
  8. McDonald’s Sta Ana
  9. McDonald’s Illustre
  10. McDonald’s Bolton
  11. McDonald’s MTS
  12. McDonald’s Gaisano Mall
For more information on the McHappy Day Stripes Run, visit or follow McDonald’s official Facebook page at Sign-up today and tell your family and friends about it! Don’t forget to use the hashtag #McDoStripesRun and tag @McDo_PH on Twitter and Instagram.
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First Ever Gatorade Run Marks Debut on November 22

Press Release

Manila, Philippines – The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to for more information or to register.
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